Customer Analytics & Data Science Manager (Campaign)

Job No.: 499467
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Business Development, Strategic Planning, Project Management, FinTech

Responsibilities:

• Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition/ cross-selling / up-selling/ usage stimulation
• Provide campaign execution supports driving for segment/ product direction & strategies
• Incorporate and implement propensity / predictive models into marketing campaigns to maximize customer response
• Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation
• Produce analytics reports for both regular and campaign specific needs
• Take part in analytical model development to achieve business objectives
• Identify and coordinate special projects and initiatives

Requirements:

• Degree holder with major in quantitative, numerical science or related disciplines
• At least 3 years relevant working experience, preferably in financial service industry with proven track record and exposure in database marketing, database development, report tracking and automation
• Possess proven competence in SAS Programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups
• A mature self-starter with strong drive, motivation, good business sense, remarkable problem solving skills, and good interpersonal, negotiation and project management skills
• Excellent communication and presentation skills with good command of English and Chinese in both spoken and written including Putonghua