Manager Data Analytics and CRM- Hang Seng Bank (HK)

Some careers have more impact than others.
 
If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Data, Analytics and CRM 

We are currently seeking a high caliber professional to join our department as Data Analytics and CRM Manager 

Principal responsibilities: 

• Define and shape digital messaging propositions across various legacy and new digital platforms—including, but not limited to, eDM, SMS, MMS, push notifications, and future channels/devices 
• Deliver best-in-class digital messaging, managing the process from initial scoping with business teams through to end-to-end development, post-implementation support, and campaign measurement and evaluation 
• Serve as a key member of cross-functional delivery teams, collaborating with business, analytics, and data teams with expertise in analysis, market understanding, design, optimization, technology, and testing 
• Ensure flawless execution of digital value-added messaging, providing operational insight and a pragmatic approach to the design, production, and deployment of messages at optimal levels. 
• Collaborate with business stakeholders and perform hands-on analysis for campaign lead generation and tracking 
• Understand business needs and identify or share actionable insights derived from analytics work 
• Manage an offshore delivery team to provide timely, high-quality analytics deliverables that effectively meet business needs in a dynamic environment 

Requirements: 

• University degree in Statistics, Data and Information Management, Mathematics, Computer Science or other related discipline 
• Minimum 5 years' retail banking experience in information and data management 
• Strong self-motivation, organizational, multi-tasking, problem solving and influencing skills 
• Excellent communication skills, with the ability to engage effectively with business, operations, and technology teams 
• Solid understanding of digital messaging technology 
• Hands-on experience and knowledge in the end-to-end campaign development lifecycle as well as post implementation support and measurement 
• Knowledge and/or experience in Python, Big Query, Tableau, Pega is preferred 
• Detail-oriented and zero tolerance on quality/accuracy issues 
• Strong sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery