Content Marketing Specialist

About the Job:

Content Creation

Develop, deliver and implement content marketing strategy and editorial plans to drive brand awareness and customer engagement

Plan, create, optimize and manage content with high quality standard, and implement in different digital platforms of the Company, including but not limited to social media (e.g. Facebook, Instagram, WeChat, Weibo, LINE) etc. across Greater China

 Responsible for copy-writing, editing, proof reading with refreshing angles for social media, promotion campaigns and digital platforms

Work proactively with cross-functional teams and external partners, be the key content gatekeeper for the Company, to review and control the quality of all related content, on time and in high quality

Social Media Management

 Maintain and ensure all social media channels are up-to-date, accurate with good daily monitoring

 Enhance follower engagement, growth and tracking performance through sound and effective editorial content and digital marketing campaigns

Digital Development

Maintain, optimize and boost traffic and customer engagement to the Company through different digital channels and campaigns

Follow closely on trending topics, social media trending platforms and the competitive landscape to blend in and maintain the Company’s social media platforms and activities are up to trend with brand awareness enhancement

Devise an effective digital marketing plan and calendar with quality content and strategic social media advertising for fans acquisition, retention and conversion

Prepare and compile analytics in evaluating the effectiveness and efficiency of each digital campaigns, and deriving useful consumer insights

Manage and control digital marketing budget and expenses

Requirements:

Bachelor degree in journalism, communications, marketing, multimedia or related discipline

2 – 5 years of solid experience in creative and social media marketing

Experience in media, digital or PR agency is an advantage

Editorial mindset, creative, curious, proactive

Excellent editing, copywriting and proof-reading skills in Chinese and English

Cheerful, energetic, positive and flexible yet detail-minded and responsible, able to motivate independently and effectively under tight deadlines

Strong digital sense with high sensitivity to market trends

Good interpersonal, presentation and communication skills

Interested parties, please send your detailed resume with expected salary by clicking 立即申請.

For more information about us, please visit our website at www.puyi.com

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