Manager, Digital Marketing (Performance Marketing) - Segment Management and Marketing

Responsibilities

• Oversee and execute marketing campaigns across multiple channels, ensuring alignment with strategic goals. Establish campaign tracking mechanism to monitor the campaign performance in a timely basis.
• Support the effectiveness of customer acquisition channels, including but not limited to online ads, social ads, SEO, SEM, affiliate marketing, content marketing and influencer marketing.
• Work collaboratively with team members to manage campaign progress and recommend modifications and optimizations.
• Analyze digital data from a variety of touchpoints and establish the growth models from concept to completion to measure success metric and drive actionable insights for improvement.
• Drive customer journey excellence of all digital touchpoints from marketing, lead generation and conversion perspective.
• Collaborate with different stakeholders to support web page design and content maintenance.
• Stay up to date with the latest media trends, think out of the box and share potential opportunities.

Requirements

• University degree in Marketing, Communications, Business Administration or related discipline
• At least 8 years of marketing experience with digital, social, growth & performance marketing experiences. Experience in banking or finance industry is a plus.
• Experience in campaign management and marketing for China market is preferred.
• All-rounded marketer with good interpersonal, project management and presentation skills. Self motivated and pro-active, with passion and creative thinking, team player, attention to details, and
• able to work under pressure with multiple deadline.
• Excellent communication skills in both English and Chinese.
• Proficient in GA4, Meta Business Suites, MS Excel and MS PowerPoint.