Digital Sales & Engagement Manager - Hang Seng Bank (HK)

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further

Commercial Banking

Hang Seng’s Commercial Banking provides customized one-stop financial solutions to our corporate customers, from prime small and medium-sized businesses to publicly listed companies. 

For customers conducting business locally or around the world, we offer a comprehensive range of services including corporate lending, trade and receivables finance, structured loan, cash management, investment, treasury services, insurance and e-Banking services.  As a reliable financial partner, we attend to the specific business needs of our customers and provide efficient tailor-made banking solutions through our relationship managers and dedicated specialists.

We are seeking high caliber professionals to join our team as Digital Sales & Engagement Manager

Principle Responsibilities

• Implement strategic plans and initiatives to deepen customer engagement and penetration through generating personalized/ segment centric communications
• Analyze digital channel and funnel performance, design dashboard to track the initiative progress and extract insights to support management decisions
• Work with product owners to design sales campaigns, prepare business cases and conduct post campaign reviews to measure effectiveness 
• Lead to conduct periodic channel survey to assess customer feedback and validate ideas for expediting adoption and conversion
• Support to manage the AI-empowered engagement centre to continuously improve the customer journey on digital banking platforms by offering personalized insights and digital banking experiences.
• Work in collaboration with the internal stakeholders such as Marketing, Customer Contact Centre to support digital sales initiatives 

Requirements

• University degree in Marketing, Data analytics OR other relevant qualifications
• Sound knowledge and experience in channel migration/ digital’s sales and/or marketing strategy  
• Customer-oriented with strong business acumen
• Strong data analytical skills with ability to produce management insights from massive data sources for driving business results
• Creative thinker and self-motivated with good communication, interpersonal, problem-solving skills and strong sense of ownership
• Great sense of ownership and able to work independently to deliver business results 

A candidate with lower level of experience may be considered for a Assistant Manager role.