Senior Manager, Brand Management and Marketing - Hang Seng Insurance - Hang Seng Bank (HK)

Some careers have more impact than others.
 
If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Insurance

Hang Seng Bank was one of Hong Kong's bancassurance pioneers with insurance business footprint started since 1965. Over the years, Hang Seng Bank has been committed to serve its customers by providing full spectrum of insurance products including Life Insurance manufacturing, distribution of General Insurance and Medical products, and MPF business.

Insurance is a fast-growing business and is one of the key drivers of Hang Seng Bank. As a well-established insurance entity, we take care of every need of our customers with an optimized service excellence through the Bank’s retail and commercial network, with a dedicated team of professionals in place.

We are currently seeking a high caliber professional to join our department as Senior Manager, Brand Management and Marketing.

Principal responsibilities:

• Shape the insurance brand strategy and multi-year roadmap to strengthen brand equity and accelerate business growth.
• Run regular brand health reviews, translating performance and market shifts into clear strategic recommendations.
• Develop brand plans and deliver integrated marketing and communications programmes across priority channels.
• Provide strategic direction for marketing communications to ensure a consistent tone of voice and end-to-end customer experience.
• Lead the use of customer research, analytics, and competitor intelligence to uncover customer needs, category trends, and whitespace opportunities.
• Oversee risk assessment and compliance controls for branding and communications, ensuring alignment with applicable laws, regulations, guidelines and internal policies.

Requirements:

• University graduate with a degree preferably in Marketing, Advertising, Communications, or a related discipline
• Minimum of 10 years' experience in marketing, preferably within insurance or financial services, advertising, corporate communication, or public relations
• Proven ability in the implementation of branding projects, building and growing a brand, delivering results aligned with long term strategic business goals
• Strong self-motivation, communication, project management skills, and the ability to work effectively in a fast-paced, collaborative environment under pressure
• Strong data analytical skills, creative, results-driven approach, and innovation mindset
• Possess a solid understanding of life insurance products and services
• Proficiency in both English and Chinese