Senior Manager, Section Head of Digital and Social Marketing

Job No.: 499787
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Strategic Planning, Management, Project Management, Marketing

Responsibilities:

• Formulate, execute and manage result-driven product marketing activities for BOCHK personal banking, develop short-term and long-term marketing strategies.
• Lead and execute thematic marketing campaigns and events for retail banking products, including FX, insurance, payroll, and deposits, to drive business growth.  
• Develop and implement a comprehensive social media strategy and content plan.  
• Collaborate with internal teams to create and curate high-quality, engaging, and visually appealing content for social media platforms such as Instagram, WeChat, and Xiaohongshu.  
• Build and maintain strong relationships with influencers, brand ambassadors, and online communities to enhance brand reach and engagement.  
• Analyze performance metrics and generate insightful reports to assess campaign effectiveness, optimize resources, and maximize customer engagement, sales, and revenue growth.  
• Manage marketing budgets effectively, ensuring cost control and the optimal allocation of funds for all sales and marketing initiatives.  

Requirements:

• Bachelor's degree in Business Administration, Marketing, Economics, Finance, or a related field
• Minimum of 12 years of solid experience in marketing, including at least 5 years in a leadership role
• Strong expertise in digital and social media marketing, with a solid understanding of relevant technologies
• Excellent written and verbal communication skills, including proficiency in copywriting and editing
• A creative mindset with a keen eye for design trends and brand storytelling