Marketing Manager, Credit Card & loan

Job Overview

We are seeking a results-driven Marketing Manager to lead the promotion of the bank’s credit card products and loan financing services (e.g., consumer loans, installment loans). You will design and execute targeted marketing strategies to drive new customer acquisition, boost product penetration, and enhance user engagement—while aligning with regulatory requirements and the bank’s risk control standards.

Key Responsibilities

1. Develop end-to-end marketing plans for credit card and loan products: Define positioning, target audience (e.g., young professionals, middle-class families), and promotion channels (digital platforms, offline partnerships, branch campaigns).

2. Drive customer acquisition & activation: Launch campaigns (e.g., new card sign-up bonuses, loan interest discounts) to attract qualified users; collaborate with sales teams to convert leads into active customers.

3. Optimize channel performance: Manage digital channels (social media, search ads, fintech platform partnerships) and offline channels (branch displays, corporate client workshops); track ROI and adjust resource allocation for maximum efficiency.

4. Analyze market & competition: Monitor industry trends, competitor product features (fees, benefits, promotion tactics) and customer feedback; iterate strategies to maintain competitive advantages.

5. Ensure regulatory compliance: Collaborate with risk control and legal teams to ensure all marketing materials/messaging comply with financial industry regulations (e.g., clear disclosure of loan interest, fee terms).

6. Lead cross-functional execution: Coordinate with product, IT, customer service, and sales teams to ensure smooth launch of marketing campaigns; track key metrics (acquisition cost, conversion rate, loan disbursement volume) and report results to management.

Requirements

1. Bachelor’s degree or above in Marketing, Finance, Business Administration, or related fields; master’s degree is a plus.

2. 3-5 years of marketing experience in banking/financial services, with proven track record in credit card or consumer loan product promotion.

3. Strong strategic thinking: Ability to translate business goals into actionable marketing plans.

4. Digital marketing proficiency: Familiar with fintech marketing channels (e.g., banking APP operations, social media for finance, affiliate partnerships) and data analysis tools (Excel, Google Analytics, CRM).

5. Regulatory awareness: Deep understanding of financial industry regulations (e.g., consumer credit disclosure rules) to avoid compliance risks.

6. Excellent communication & coordination skills: Ability to lead cross-departmental projects and negotiate with external partners (e.g., merchants, fintech platforms).

Preferred Qualifications

• Experience in launching credit card co-branded campaigns or loan installment promotions.

• Data-driven mindset: Ability to use user data to optimize campaign targeting and conversion.

• Strong adaptability: Capable of adjusting strategies in a dynamic financial market.