(Senior) Segment Manager (Business Banking)

Bank of China (Hong Kong) Limited

Job No.: 498813
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Strategic Planning, Marketing

Responsibilities

  • Explore new Fintech, AI and digital marketing trends & technology and harness big data to identify business opportunities
  • Support digital proposition development of the commercialization strategy and partnership strategy to drive new digital leads, content partnerships
  • Work closely with cross-functional teams to drive the end-to-end delivery of digital transformation and commercialization projects from user requirements gathering, UXUI design, UAT to staff training and market launch plan
  • Leverage big data and AI to optimize customer experience and uplift digital sales conversion rate
  • Support the design and management of omni-channel customer contact strategy to optimize product offerings and customer propositions
  • Leverage latest digital marketing tools and Martech to implement effective promotional campaigns to maximize the ROMI and drive business targets
  • Manage business and operational risks and ensure compliance with regulatory guidelines and policy across all areas of work


Requirements

  • University degree or above in any disciplines with 3-5 years working experience in banking or financial industry is preferred
  • Proven experience in digital project management, digital marketing and digital commercialization
  • Professional qualification of CFP/ CFA/ CFMP/ PMP/ ACP would be an advantage
  • Excellent communication, influencing and presentation capability
  • Strong analytical, problem solving and decision-making skills, with great sense of ownership and responsibility to the assigned task.
  • Proficiency in spoken and written English and Chinese. Mandarin would be an advantage
更多工作資料
薪酬 薪金面議
工種
  • 銀行 ‧ 金融服務 - 零售銀行服務
  • 銀行 ‧ 金融服務 - 一般 · 其他
僱用形式
  • 全職
  • 長期
教育程度
  • 碩士
  • 學士

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