(Senior) Segment Manager (Business Banking)

Job No.: 498813
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Strategic Planning, Marketing

Responsibilities

• Explore new Fintech, AI and digital marketing trends & technology and harness big data to identify business opportunities
• Support digital proposition development of the commercialization strategy and partnership strategy to drive new digital leads, content partnerships
• Work closely with cross-functional teams to drive the end-to-end delivery of digital transformation and commercialization projects from user requirements gathering, UXUI design, UAT to staff training and market launch plan
• Leverage big data and AI to optimize customer experience and uplift digital sales conversion rate
• Support the design and management of omni-channel customer contact strategy to optimize product offerings and customer propositions
• Leverage latest digital marketing tools and Martech to implement effective promotional campaigns to maximize the ROMI and drive business targets
• Manage business and operational risks and ensure compliance with regulatory guidelines and policy across all areas of work

Requirements

• University degree or above in any disciplines with 3-5 years working experience in banking or financial industry is preferred
• Proven experience in digital project management, digital marketing and digital commercialization
• Professional qualification of CFP/ CFA/ CFMP/ PMP/ ACP would be an advantage
• Excellent communication, influencing and presentation capability
• Strong analytical, problem solving and decision-making skills, with great sense of ownership and responsibility to the assigned task.
• Proficiency in spoken and written English and Chinese. Mandarin would be an advantage