Marketing Team Head

Job Summary

We are seeking a dynamic and results-driven Marketing Team Head to lead our marketing efforts. The primary responsibilities include conducting market research and analysis, developing strategic marketing initiatives to boost sales, and enhancing our public relations efforts. The ideal candidate will have a strong background in marketing, sales strategies, and effective communication.

Key Responsibilities

• Conduct comprehensive market research to identify trends, opportunities, and competitor strategies. 
• Analyze consumer behavior and preferences to inform marketing strategies. 
• Prepare and present detailed reports on market findings to senior management
• Develop and implement effective marketing strategies to increase brand awareness and drive sales growth. 
• Collaborate with cross-functional teams to design and execute marketing campaigns that align with business goals.
• Work closely with the sales team to identify potential markets and customer segments.
• Create promotional materials and sales tools to support the sales team in achieving targets.
• Track and analyze sales performance metrics to refine marketing strategies.
• Manage public relations activities to enhance the company’s image and reputation.
• Develop relationships with media outlets and industry influencers to promote the brand.
• Coordinate events, press releases, and other PR initiatives to increase visibility.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Proven experience in a marketing role, with a focus on market research and sales strategies
• Strong analytical and problem-solving skills, with the ability to interpret data effectively
• Excellent communication and interpersonal skills
• Proficiency in marketing software and tools (e.g., CRM systems, analytics platforms).