PR Manager, HKMO

Job Purpose

The PR Marketing Manager for Hong Kong & Macau will play a crucial role in elevating and maintaining Ralph Lauren's brand image and reputation in these key markets. This position will be responsible for developing and executing strategic PR initiatives that align with our global brand vision while tailoring them to the local market needs. The ideal candidate will serve as the primary liaison between Ralph Lauren and the local market, driving brand awareness, enhancing consumer engagement, and supporting business growth through effective PR and event strategies.

Key Responsibilities

• Develop and execute comprehensive PR strategies aligned with Ralph Lauren's global brand objectives.
• Plan and manage strategic brand campaigns and events that enhance brand positioning and awareness.
• Manage media relations, including press releases, media inquiries and press events.
• Cultivate and maintain strong relationships with key media outlets, influencers and industry partners.
• Collaborate with global and regional teams to ensure consistent brand messaging across all channels.
• Monitor and analyze media coverage, preparing regular reports on PR activities and their impact.
• Stay updated on industry trends and competitor activities in the luxury lifestyle sector.

Requirements

• Bachelor's degree in Public Relations, Marketing, Communications, or a related field.
• 7+ years of experience in PR and brand marketing, preferably in the fashion or luxury goods industry.
• Strong network of press and industry partners in Hong Kong and Macau.
• Excellent written and verbal communication skills in English and Cantonese (Mandarin is a plus).
• Proven track record of successful PR campaigns and media relations in the region.
• Strong leadership and team management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in social media platforms and PR tools.

本公司提供優厚薪酬及完善福利，包括年終雙糧、每月有薪休息日、銀行假期、有薪年假、有薪產假／男士侍產假、醫療及住院福利、在職培訓及員工購物優惠等。

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