Product Development Manager (Segmentation)

Responsibilities:

• Support on formulating customer strategies to drive customer growth and profitability
• Assist to implement and monitor the segment strategies through initiatives on acquisition, cross-selling, service upgrade, customer loyalty and retention.
• Assist to formulate and implement customer segment strategies to achieve the business targets, improve customer experience and explore customer financial needs.
• Assist to design and implement an integrated sales & service platform, end-to-end sales process for frontline including planning, sales discussion and activities effectively
• Monitor sales channels’ performance on acquisition, mainly work with direct sales and Branch
• Perform client profitability analysis, identify gaps and propose action plans to improve lead conversion and revenue generation from deposit or investment of specific segment
• Organize activities and events to improve customer satisfaction
• Manage marketing budget to optimize acquisition spending effectively
• Prepare regular MIS and management presentation

Requirements:

• Degree Holder in Marketing or related discipline
• Minimum 4 years of working experience in banking industry, preferably relevant experience in customer segmentation or marketing
• Good Interpersonal, communication and analytical skills
• Independent, attentive to details, customer-oriented, positive and proactive working attitude
• Strong planning, organization and time management skills
• Strong sense of responsibility and able to work under pressure
• Good command of written English and Chinese   

(Candidates with less experience will be considered as Assistant Manager)