Senior Officer to Manager, Digital Marketing (Internet Finance)

Job description

• Boost digital banking revenue by planning and implementing marketing projects and campaigns

• Closely monitor and evaluate the effectiveness of the planned marketing campaigns

• Keep abreast of the market intelligence and identify digital marketing opportunities for marketing programs

• Assist Section Head to establish and manage the various promotion and advertising campagin

• Handle ad-hoc tasks assigned by Department Head/Depuy Department Heads

• Formulate and develop strategic marketing plan according to the departmental goals and  Bank’s targets

• Spearhead the development and implementation of marketing programs, direct and drive excellence in the execution of marketing campagin

• Liaise and work with other internal departments and external vendors on implementing marketing activities

• Analysis and review the effectiveness of marketing programs to ensure the achievement of established objectives and performance

• Perform competitor analysis and identify market trend and consumer insights for the exploratory of business opportunities

• Assist in testings to ensure the marketing events be able to launch in e-Banking or Mobile Banking APP

Requirements

• University graduate with major in Management, Finance, Marketing or related disciplines

• At least 4 years of retail banking and marketing experience

• Sound marketing experience

• Good analytical, organization, communication and interpersonal skills

• Excellent command of spoken and written English and Chinese

• Highly developed, demonstrated teamwork skills