Senior Officer/ Officer (Digital Marketing & MarTech)

Public Finance Limited

Responsibilities:

Execute end-to-end User Acceptance Testing (UAT) for website and mobile app (iOS & Android) features, formulating detailed test cases and tracking defect resolutions through deployment
Manage day-to-day Website and Mobile App content updates via CMS, ensuring content remain accurate and current
Manage and optimize customer acquisition channels across paid media platforms (Google Ads, Meta) to achieve target conversion rates and cost-per-acquisition (CPA)
Drive organic growth and partnership channels by executing SEO strategies, managing affiliate platforms (e.g. financial comparison sites), and coordinating KOL marketing campaigns
Monitor full conversion funnels, conduct regular A/B testing on messaging and landing pages, and report on digital campaign performance using analytics tools
Build, configure, and maintain multi-channel automated customer communication journeys across Mobile App, Website, Email, SMS, and Push Notifications

Requirements:

Degree holder in Business, Marketing, Information Technology, E-Commerce, Digital Marketing or other related disciplines
3 years of relevant experience in conducting website and mobile app UAT, defining test scenarios, and managing content via CMS platforms
Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) for event tracking, tag deployment, and funnel performance analysis
Practical working knowledge of paid digital advertising (Google Ads, Meta Ads Manager), foundational SEO, and affiliate/KOL campaign mechanics
Familiar with collaboration and issue-tracking tools such as Monday, Jira or Trello
Good communication and interpersonal skills in both English and Chinese
Detail-oriented, highly organized, and self-motivated with a strong sense of accountability
Able to work both independently and as part of a team

Benefits

Application Method:

By E-mail
E-mail address: [via CTgoodjobs 立即申請 ]

Whatsapp : 9309 2925

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