Assistant Strategic Planning Manager, Segment Management [Ref no: ASPMSM-EN]

Job Responsibilities:

• Assist to design and strengthen value propositions for mass and high net worth segment to support the proposition pillars through customer insight;
• Conduct customer segmentation analysis to identify high-value opportunities and support the creation of targeted marketing campaigns (e.g., product launches, loyalty programs);
• Deliver comprehensive business intelligence and market analysis to support data-driven decision-making and strategic planning;
• Identify opportunities to streamline the workflow to improve campaign efficiency and performance through automation, technology, etc.

Job Requirements:

• Bachelor’s degree in Marketing, Business Administration or related fields;
• 2-3 years of experience in the financial industry, preferably with exposure to digital campaigns or customer segmentation;
• Familiarity with marketing strategies, customer segmentation, and campaign lifecycle management;
• Experience with digital channels (e.g., social media, email marketing);
• Strong organizational, analytical and communication skills;
• Self-driven and creative with the ability to take on multiple activities and tasks;
• Good command of both spoken and written English and Chinese; Putonghua proficiency is an advantage.