Business Development Manager (Card Portfolio)

Job No.: 499922
Employment Type: Full time
Departments: Personal Banking Risk And Integrated Management Department
Job Functions: Bank Operations, Business Development, Strategic Planning, Customer Services, Quality Assurance

Responsibilities:

• Formulate and execute credit card loan portfolio growth strategies to achieve KPIs and business targets.
• Develop and implement product strategies for card loan features including marketing programs, customer segmentation, personalized pricing and new initiatives for card lending products.
• Work closely with different channels to enhance campaign effectiveness and productivity, maximizing business profitability and market shares.
• Engage internal & external stakeholders to ensure smooth campaigns implementation, channel effectiveness, operational accuracy, and enhance customer experience.
• Drive digital initiatives to improve customer targeting, optimize end-to-end digital journeys and onboarding, and design e-Channel specific incentive programs to increase digital sales contribution and customer satisfaction.
• Collaborate with data analytic team to define target segments, conduct portfolio analysis and leverage data insights for card loan product development.
• Keep abreast of market trends and competitor activities to identify opportunities and increase market competitiveness.
• Comply with all applicable regulations, rules, codes, guidelines and standards set by regulators and the Bank, and carry out duties with high integrity.

Requirements:

• Degree holder or above;
• More than 5 years’ experience in Banking / Finance is preferred (ideally in credit card, loan on card / unsecured lending);
• Digital mindset, great sense of ownership and attentive to details;
• Self-motivated, strong marketing and interpersonal skills;
• Good command of both written and spoken English and Chinese;
• Good at using English / Chinese Word Processing tools