Sales Director / Senior Sales Commercial Manager

Job Contents

• Lead, coach, and develop the sales and commercial team to achieve ambitious revenue growth and expand market presence in the commercial and business aviation/MRO sectors

• Formulate and implement integrated sales and marketing strategies aligned with company objectives, targeting priority customer segments and business opportunities

• Develop comprehensive business plans grounded in market intelligence, customer insights, and industry trends to support strategic financial forecasts and new business proposals

• Direct strategic account management for key customers, ensuring strong service delivery, retention, and the proactive pursuit of upselling opportunities

• Enhance CASL’s brand recognition by representing the company at industry conferences, exhibitions, and through targeted media engagement

• Drive business expansion by identifying new customers, cultivating partnerships, and supporting the launch of new products and entry into new markets

• Forge and strengthen long-term customer relationships through value-driven engagement, consistent service excellence, and the systematic collection of customer feedback

• Lead commercial negotiations, striving for mutually beneficial agreements with customers, OEMs, leasing companies, and global MROs to support profitability and growth

• Structure, negotiate, and manage commercial contracts to minimize risk and maximize value for the company

• Build and sustain strategic alliances with key OEMs and industry partners to support CASL’s evolution as an independent MRO provider

• Develop and execute partnership and joint venture initiatives to solidify market position and drive business growth

• Collaborate across internal departments to resolve customer issues, ensure compliance, and deliver integrated solutions

• Provide accurate quotations and draft commercial agreements that support both customer requirements and company interests

• Monitor team performance, conduct regular reviews, and ensure the achievement of business development and sales targets

• Oversee timely billing and receivables, ensuring strong cash flow and customer satisfaction.

• Address customer inquiries promptly and professionally, embodying high standards of service

Requirements

• Degree in Marketing, Communication, or a related field (Engineering or Aviation is a plus)

• At least 10 years relevant working, experience in aircraft maintenance or aircraft engineering industry is a merit

• Strong business acumen and customer service orientation

• Excellent negotiation, marketing, and presentation skills

• Willingness to travel and proficiency in English and Chinese

• Candidates with less experience or limited relevant exposure will be considered for appointment at a junior level