Associate Vice President, Digital Marketing and MarTech (AM Level)

Job Responsibilities:

• Formulate and implement digital and performance marketing campaigns to drive online applications and lead generation for Personal Loan and Credit Card Business
• Plan and execute high-growth campaigns, remarkable customer experience to maximize ROAS, organic-and-paid conversion rates and customer lifetime value  
• Responsible for customer acquisition channels and growth functions on paid media, SEO, affiliate, KOL marketing
• Drive middle and bottom funnel performance to generate quality traffic to acquisition channels.
• Build customer communication journeys via App, website, emails and SMS, Push notifications for customer up-sell and cross-sell campaigns.
• Define, build, and implement the target MarTech and e-commerce ecosystem roadmap according to consumer behavior and industry best practices
• Utilize customer data, insights and Marketing Technologies to develop and manage effective CRM programs, including loyalty programs, personalized marketing campaigns, and customer segmentation strategies.
• Responsible for user journey of mobile App and Web to ensure customer acquisition and cross-sell to drive business growth

Job Requirements:

• Bachelor’s degree or above in Business, Marketing, Engineering, IT, Science, Digital Marketing or equivalent
• Minimum eight years or above relevant experience in digital marketing, CRM marketing or digital transformation
• Experience in developing and implementing impactful campaign in customer acquisition and segmentation
• Hands on experience in marketing automation
• Strong acumen for data and analytics
• Well versed in Google, Meta and MarTech platforms
• Creative, Pro-active, open-minded, and result-oriented
• Excellent interpersonal and communications skills with a strong command in both written and spoken English and Chinese

We Offer:

Remuneration Package

• Competitive Basic Salary
• Double Pay
• Performance Bonus

Paid Leaves

• Annual Leave
• Birthday Leave
• Family-Friendly Leave
• Recreation Leave
• Marriage Leave
• Maternity Leave
• Paternity Leave
• Compassionate Leave

Healthcare Programs

• Life and Accident Insurance Scheme
• Medical Benefits

Staff Learning Subsidies and Development

• Comprehensive on-the-job training
• Learning Sponsorship
• Personal development and growth opportunities

Company Activities and Gathering

• Diversified Interest Classes
• Company Outing
• Sponsored Gathering
• Marathon Running