Assistant Consumer Assets Marketing Manager

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Marketing

Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to build the brand of Hang Seng Bank, acquire new customers, strengthen customer loyalty to build long term relationships, and provide professional marketing support to different businesses to promote a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high calibre professional to join our department as Assistant Consumer Assets Marketing Manager.

Principal responsibilities

• Assist in formulating marketing strategies and implementing customer utilization programmes for credit card products.
• Assist in developing, executing and optimizing digital strategy across paid media channels to drive acquisition / stimulate card spending to meet Credit Card targets.
• Drive the end-to-end process to develop multi-channel marketing collaterals and collaborate with relevant parties to ensure the smooth launch of marketing programmes
• Conduct post-programme evaluation for continuous improvement

Requirements

• University degree in Marketing, Business Administration or a related discipline
• A minimum of two years' experience in marketing, with exposure to card/ loan business or advertising/ media agencies preferred. Hands-on digital experience is an asset.
• Good communication, interpersonal, analytical and project management skills
• Strong self-motivation and customer orientation, with the ability to work independently and under pressure
• Proficiency in both English and Chinese
• Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery