Contract Officer , Digital Marketing - Segment Management and Marketing

Responsibilities

• Consolidate the performance data of customer acquisition channels, including but not limited to online ads, social ads, SEM, affiliate marketing, content marketing and influencer marketing, to facilitate the managers to optimize the performance and work on the post campaign analysis.
• Work collaboratively with team members to manage campaign progress.
• Support regular eDM and website content scheduling and management, and new website initiatives.
• Conduct regular competitive reviews and market research.
• Think out of the box and share potential opportunities, especially for GenZ target audience.

Requirements

• University degree in Marketing, Communications, Business Administration or related discipline.
• At least 1 year of working experience with understanding in media industry. Fresh graduate is also welcome.
• Experience in website development and content management is a plus.
• Self-motivated and pro-active, with passion and creative thinking, team player, attention to details, and able to work under pressure with multiple deadline.
• Proficient in both Chinese & English.
• Proficient in MS Excel and MS PowerPoint.
• Knowledge of admanGO, website & app analytics tool is a plus.