Content Design Lead - Hang Seng Bank (HK)

Some careers have more impact than others.
 
If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Principal Responsibilities

• Design and curate engaging content experiences for digital platforms, ensuring it aligns with brand values and enhances user engagement in English, Traditional Chinese, and Simplified Chinese.
• Collaborate with UX teams to define how content interacts with design, influencing the structure and flow of information across interfaces.
• Drive the creation and refinement of content with an emphasis on creativity and strategic storytelling that resonates with diverse audiences.
• Innovate content strategies using AI tools and data insights to create dynamic content solutions that enhance user journeys and interactions.
• Translate business needs and user insights into a clear content outline and strategy, ensuring content effectively addresses user concerns and objectives.
• Present content strategy and design ideas to stakeholders, articulating the impact of content decisions on overall user experience.
• Develop Content Gen AI model and use case and incorporate AI technology & governance into content creation process to drive efficiency and innovation
• Develop content frameworks and templates that support scalable, consistent, and high-quality content production across all digital channels.
• Iterate content based on feedback from user testing and analytics, optimising for clarity, engagement, and conversion.
• Foster a user-centric approach to content creation, ensuring that content empowers users to perform banking tasks independently and confidently.

Requirements

• University Graduate in Communications, Design, Journalism, Language, Digital or related disciplines.
• At least 5 years of experience in content design, with a strong portfolio showcasing strategic content curation across digital platforms.
• Strong understanding of UX design principles and experience in weaving content naturally into digital interfaces.
• Proven project management capabilities with the skill to manage multiple projects effectively.
• Enthusiastic about integrating AI technology into content strategies to enhance innovation and efficiency.
• Keen eye for detail, ensuring high-quality content that aligns with strategic goals.
• Excellent communication skills with the ability to present ideas confidently to stakeholders and collaborate within cross-functional teams.
• Experience with content management tools and platforms such as Confluence, JIRA, and Figma.
• Ability to use user data and feedback to iterate and refine content continuously.
• Receptive to constructive feedback, consistently striving for improvement and excellence.