Business Development Manager (Card Portfolio)

Job No.: 499922
Employment Type: Full time
Departments: Personal Banking Risk And Integrated Management Department
Job Functions: Bank Operations, Business Development, Strategic Planning, Customer Services, Quality Assurance

Responsibilities:

• Formulate and execute credit card loan portfolio growth strategies to achieve KPIs and business targets.
• Develop and implement product strategies for card loan features including marketing programs, customer segmentation, personalized pricing and new initiatives for card lending products.
• Work closely with different channels to enhance campaign effectiveness and productivity, maximizing business profitability and market shares.
• Engage internal & external stakeholders to ensure smooth campaigns implementation, channel effectiveness, operational accuracy, and enhance customer experience.
• Drive digital initiatives to improve customer targeting, optimize end-to-end digital journeys and onboarding, and design e-Channel specific incentive programs to increase digital sales contribution and customer satisfaction.
• Collaborate with data analytic team to define target segments, conduct portfolio analysis and leverage data insights for card loan product development.
• Keep abreast of market trends and competitor activities to identify opportunities and increase market competitiveness.
• Comply with all applicable regulations, rules, codes, guidelines and standards set by regulators and the Bank, and carry out duties with high integrity.

Requirements:

• Degree holder or above;
• More than 5 years’ experience in Banking / Finance is preferred (ideally in credit card, loan on card / unsecured lending);
• Digital mindset, great sense of ownership and attentive to details;
• Self-motivated, strong marketing and interpersonal skills;
• Good command of both written and spoken English and Chinese;
• Good at using English / Chinese Word Processing tools

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course. For details, please click here.