Business Analytics Manager - Omnichannel Analytics - Hang Seng Bank (HK)

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Commercial Banking – Strategic Change, Business Risk and Client Services

Hang Seng’s Commercial Banking (CMB) business provides customized one-stop financial solutions to our corporate customers, from prime small and medium-sized businesses to publicly listed companies. 

For customers conducting business locally or around the world, we offer a comprehensive range of services including corporate lending, trade and receivables finance, structured loan, cash management, investment, treasury services, insurance and e-Banking services.  As a reliable financial partner, we attend to the specific business needs of our customers and provide efficient tailor-made banking solutions through our relationship managers and dedicated specialists.

We are currently seeking a high caliber professional to join our department as Business Analytics Manager – Omnichannel Analytics

Principal responsibilities

• Understand customers from a 360-degree view across online and offline channels to conduct omnichannel analysis and develop the Bank’s omnichannel strategy for consistent customer experience across all touchpoints
• Work with business stakeholders to develop customer targeting strategies from data analytics perspective
• Support campaign management, real-time and batch event triggers management by rules set-up in decision engine and SQL/ Python programming
• Uplift campaign / trigger’s performance by ongoing tracking review
• Enable visual analytics capability by deploying interactive dashboards

Requirements:

• University degree in Business Administration, Business Quantitative Analysis, statistics, computing or a related discipline
• Proven years of experience in data analysis, campaign management, system development, statistical modeling, or project management experience
• Hands-on programming experience such as Python, SQL, SAS, R, or Excel VBA
• Experience in real-time decisioning (e.g. PEGA) or web analytics tools (e.g. Celebrus, Tealium and Adobe Analytics) is an added advantage
• Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
• Strong commitment in taking new challenges, self-motivation and creativity
• Good analytical, project management, visualization, storytelling and presentation skills
• Proficiency in both English and Chinese
• Professional qualifications such as Enhanced Competency Framework (ECF) and/or Certified Banker (CB) under Hong Kong Institute of Bankers (HKIB) would be an advantage