CRM Campaign Management Manager - Channel & Transaction Management

Responsibilities

• Develop and implement comprehensive CRM campaign strategies aligned with overall marketing and business goals, focusing on customer lifecycle stages
• Identify target audience segments and define campaign objectives, KPIs, and success metrics
• Work with external & internal stakeholders in the implementation and adoption of new campaign management tools to enhance campaign outcomes and operation efficiency
• Review and monitor campaign execution within regulatory standard and business user requirement and deliver on time with high standard
• Monitor channel metrics and marketing analytics to identify insights and optimise performance of campaign management tools
• Stay abreast of industry’s best practices, emerging CRM technologies, and competitor activities to inform strategy
• Lead the adoption and maximise the value of Campaign Management Tools for business strategic planning, campaign onboard, execution and response tracking
• Leverage customer data and digital footprint to identify opportunities, personalize communications, and ultimately contribute to key business objectives
• Evaluate the campaign workflow with the latest technologies available to enhance targeting with the right message at the right time, optimise the campaign performance, and operation efficiency
• Take up ad-hoc projects and tasks assigned by the Senior CRM Campaign Management Manager

Requirements

• Bachelor’s degree or above, preferably in Business Management, Marketing, or a related discipline
• At least 8-10 years’ solid experience in CRM, digital marketing, or campaign management in a managerial or senior lead role focusing on CRM campaigns, preferably in banking industry
• Proficient in leading digital projects and strong in verbal and written communication to business and management
• Strong analytical skills with the ability to interpret complex data, draw conclusions, and make data-backed recommendations. Experience with A/B testing, multivariate testing, and campaign optimization techniques
• Proficient in MS Office (PowerPoint, Excel & Word)
• Familiarity with HTML/CSS for email template creation/modification is a plus
• Creative, detail-oriented with excellent interpersonal, communication (written and verbal), presentation and leadership skills
• Proactive, self-motivated, and able to work effectively in a fast-paced environment
• Strategic thinker with a customer-centric mindset
• Ability to collaborate effectively with cross-functional teams
• Proficiency in spoken and written English and Chinese (Cantonese, Putonghua is an added advantage)