Assistant Insurance Marketing Manager - Hang Seng Insurance - Hang Seng Bank (HK)

Some careers have more impact than others.
 
If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Insurance

Hang Seng Bank was one of Hong Kong's bancassurance pioneers with insurance business footprint started since 1965. Over the years, Hang Seng Bank has been committed to serve its customers by providing full spectrum of insurance products including Life Insurance manufacturing, distribution of General Insurance and Medical products, and MPF business.

Insurance is a fast-growing business and is one of the key drivers of Hang Seng Bank. As a wellestablished insurance entity, we take care of every need of our customers with an optimized service excellence through the Bank’s retail and commercial network, with a dedicated team of professionals in place.

We are currently seeking a high caliber professional to join our department as Insurance Marketing Manager.

Principal responsibilities

• Assist in developing and implementing marketing strategies to support the Distribution department’s business objectives, focusing on customer acquisition, product penetration, and cross-selling opportunities
• Use data analytics to identify customer insights, market trends, and opportunities for targeted marketing activities
• Support the planning and execution of multi-channel marketing campaigns and promotion materials development for distribution partners and sales teams
• Stay up to date on market trends, competitor activities, and customer behavior to identify opportunities for growth and innovation 
• Work closely with both external and internal stakeholders in distribution, channel, marketing, analytics and proposition to maximize customer and joint-business outcomes
• Monitor and analyze campaign performance, preparing regular reports with actionable recommendations
• Help to manage marketing budgets and track ROI for various initiatives
• Ensure all marketing activities comply with relevant insurance regulations and company policies
• Contribute to a culture of innovation, teamwork and continuous improvement within the marketing team

Requirements

• University graduate with degree preferably in business administration, marketing or communication related discipline
• Minimum of 3 years' experience in marketing, preferably in insurance or financial services, advertising & marketing, digital or customer insight
• Strong drive-in customer centricity, with proven ability on the implementation of marketing projects, engagement activities, or advertising
• Strong in self-motivation, communication and the ability to work under effectively in a fastpaced, collaborative environment under pressure
• Strong data analytical, creative, results-driven approach and innovation mindset
• Strong in communication and interpersonal skills
• Proficiency in both English and Chinese (Cantonese and/or Mandarin)