Assistant Manager to Manager, Branding and Advertising

Job Responsibilities

• Develop and implement effective brand building strategies;
• Initiate and execute publicity campaigns to promote the Bank's image through multiple communication channels;
• Liaise with agencies & production houses to implement brand building initiatives;
• Supervised the campaign work progress of internal marketing teams and liaise with the marketing teams for joint campaigns;
• Conduct brand track survey regularly to monitor the brand awareness of the bank;
• Manage and monitor promotion budget on a regular basis;
• Handle and supervise the procurement works of campaigns;
• Perform duties as assigned.

Job Requirements

• University graduate with major in Marketing, Communications or relevant disciplines;
• 8-10years of solid experience in planning and implementing integrated communication campaigns across various channels including traditional and new media platforms;
• Experience in banking industry is preferred;
• Good interpersonal ,analytical and problem-solving skills;
• Organized, strong self-motivation and attention to details, ability to work independently and responsively;
• Proficency in MS office and Chinese word processing;
• Good command of both written and spoken English and Cantonese and Mandarin;
• Immediate available is highly preferred.