Officer, Content Management (Digital Banking)

Dah Sing Financial Group

Assist the team in developing, maintaining and fine-tuning of the Bank's website into a competitive and sales-oriented channel. It is responsible for the maintenance of all published online materials and to perform as a gatekeeper of online corporate identity

Main Responsibilities:

To provide day-to-day support on web content management of the Bank's websites and mobile applications, working closely with different product owners of Retail Banking Division. To conduct training to internal users for CMS usage (if necessary)
To work closely with products & marketing team and support the analysis and reporting of online marketing campaigns (including email marketing)
To monitor the market trend, prepare benchmarking and web statistical reports
To manage website traffic statistics
To assist the team to execute and monitor digital banking development projects
To assist the team to execute digital marketing programs to achieve business targets

Incumbent Requirements:

Higher Diploma, degree or above with major in Business Administration, Marketing, e-Commerce, Creative Media, Information Technology or related disciplines
Relevant experience in banking industry with proven track records in content management & online marketing preferred
Experience in artwork production/adaptation with strong sense of art and creativity
Self-motivated with strong analytical and planning skills
Detail-oriented & able to work under pressure to meet tight schedule
Good communication skills and attention to detail
Good knowledge of web applications and new technologies
Experience in HTML, CSS, XML and JavaScript is a must
Experience in using content management system and site analytics tool
Proficient in using Adobe Dreamweaver and Photoshop
Good command of both Chinese and English