Assistant Manager to Manager, Branding and Advertising - CED

Responsibilities:

• Develop and implement effective brand building strategies
• Initiate and execute publicity campaigns to promote the Bank's image through multiple communication channels
• Liaise with agencies & production houses to implement brand building initiatives
• Supervise the campaign work progress of internal marketing teams and liaise with the marketing teams for joint campaigns
• Conduct brand track survey regularly to monitor the brand awareness of the Bank
• Manage and monitor promotion budget on a regular basis
• Handle and supervise the procurement works of campaigns
• Perform duties as assigned

Requirements:

• University graduate with major in Marketing, Communications or relevant disciplines
• 8-10 years of solid experience in planning and implementing integrated communication campaigns across various channels including traditional and new media platforms
• Experience in banking industry is preferred
• Good team player with excellent interpersonal and communication skill
• Organized, strong self-motivation and attention to details, ability to work independently and responsively
• Computer literacy such as MS Word, Excel, PowerPoint and Chinese word processing
• Good command of spoken and written English and Chinese, including Putonghua