Product Manager – Account Growth

Job Summary

We are hiring a Product Manager to lead the online/offline growth strategy for our retail banking accounts. This role will focus on customer acquisition, onboarding, engagement, and retention through scalable and innovative product-led solutions.

Responsibilities

• Develop and implement strategies to grow customer base through acquisition campaigns, partnerships, and referrals.

• Own the end-to-end digital onboarding journey including KYC, eKYC, and account opening flow optimization.

• Analyze customer behavior, funnel conversion rates, and retention metrics to continuously improve user experience.

• Drive product innovation and campaigns to increase account activity and customer engagement.

• Collaborate with marketing, data science, and digital teams to deliver targeted growth experiments (e.g., A/B testing, CRM workflows).

• Monitor and report on KPIs related to account penetration, active users, and lifecycle engagement.   

Requirements

• Bachelor’s degree in Marketing, Business, or related field; experience in digital product or growth roles preferred.

• 5+ years of experience in customer acquisition and lifecycle management in banking or digital services.

• Strong analytical skills with a performance-driven mindset.

• Familiarity with onboarding tools, eKYC technologies, and CRM platforms.

• Experience in agile product development and cross-functional collaboration.