Director of Marketing & Communications / Assistant Director of Marketing & Communications

We are currently seeking a highly motivated and experienced Director of Marketing & Communications / Assistant Director of Marketing & Communications to join our team at Crowne Plaza Hong Kong Kowloon East. In this role, you will be responsible for developing and implementing comprehensive marketing strategies to promote our hotel's brand, drive revenue, and enhance customer satisfaction.

Job Responsibilities

• Develop and execute a strategic marketing communications plan aligned with the hotel's goals to drive overall performance.
• Lead and mentor the marketing communications team to achieve departmental goals.
• Oversee the hotel's brand positioning, image, and ensure consistent messaging across all marketing channels.
• Manage the hotel's marketing budget for maximum return on investment (ROI) and cost-effectiveness.
• Conduct market research to identify trends, customer preferences, and competitors' activities.
• Implement a comprehensive social media strategy to increase engagement and brand visibility.
• Build and maintain strong relationships with media partners, bloggers, influencers, and stakeholders to enhance brand visibility and generate positive publicity.
• Monitor customer feedback and reviews, identifying areas for improvement and implementing necessary changes to enhance customer satisfaction.
• Plan and execute campaigns, including eShop, eDM, online advertisements, joint promotions, and seasonal photo shoots.
• Create and proofread high-quality promotional materials such as press releases, brochures, and collateral in English and Chinese.
• Analyze and evaluate the results of all marketing activities to ensure effectiveness and make data-driven decisions.

Job Requirements

• Degree holder in Marketing / Public Relations / Hotel & Catering Management or related discipline
• Minimum of 5 years of experience in marketing communications preferably in the hospitality industry.
• Sales-driven with creative and strong marketing sense as well as business acumen
• Demonstrated leadership abilities and experience in team management.
• Proficiency in marketing automation tools, digital marketing platforms, social media management, and content creation.
• In-depth knowledge of digital marketing and social media platforms.
• Strong analytical skills for data interpretation and data-driven decision making.
• Creative thinking and problem-solving abilities to develop innovative marketing campaigns.
• Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.
• Knowledgeable in photography, video editing, Photoshop
• Excellent written and verbal communication skills in English and Chinese.
• Candidates with less experience will be considered as Assistant Director of Marketing & Communications