Marketing Specialist/ Senior Marketing Specialist, HMT (1 year contract)

Overview

A dynamic role focused on executing full-funnel marketing strategies and enhancing customer relationships for Ralph Lauren Hong Kong and Macau. This position plays a key role in CRM initiatives and retail marketing activities while supporting the marketing team's overall objectives.

Key Responsibilities

·       Collaborate with Associate Marketing Manager to develop and execute the integrated marketing campaigns across all customer journey touchpoints.

·       Monitor and evaluate campaign and customer performance, analyse customer data and identify opportunities for optimization.

·       Develop and implement CRM strategies for APAC data lake and clientelling across multiple channels, including eDM, SMS and WhatsApp etc.

·       Oversee customer databases management and conduct regular data analysis to derive actionable insights and trends.

·       Partner with internal stakeholders to enhance loyalty program and develop customer communications to improve customer engagement, new customer acquisition and retention.

·       Coordinate landlord promotions, manage daily inquiries and store marketing collateral

·       Manage social media content and maintain posting schedules by leveraging global framework.

Qualifications

·       Bachelor's degree in Marketing, Business, or a related field.

·       Proven experience in CRM, customer lifecycle management, or database marketing.

·       Strong understanding of CRM principles, strategies, and best practices.

·       Proficient in CRM tools and platforms, with experience in data management and segmentation.

·       Analytical mindset with the ability to interpret and analyze customer data.

·       Excellent communication skills, both written and verbal, with the ability to present insights and reports.

·       Proficient with MS Excel, PowerPoint and PowerBI.

·       Detail-oriented with strong organizational and project management skills.

·       Collaborative team player with the ability to work effectively across cross-functional teams.

·       Prior experience in the retail or luxury fashion industry is a plus.

本公司提供優厚薪酬及完善福利，包括年終雙糧、每月有薪休息日、銀行假期、有薪年假、有薪產假／男士侍產假、醫療及住院福利、在職培訓及員工購物優惠等。

有意者請電郵履歷表到 立即申請。

本公司是平等機會僱主。申請人提供之全部資料將絕對保密及只作招聘用途。