Manager, Campaign Management, Data Analytics

JOB SUMMARY

We are looking for CRM/marketing campaign management professional to support Wealth and Retail Banking business. This role will be responsible for developing and executing a comprehensive campaign management and transformation agenda to supports the bank's focus on expanding and strengthening relationships with clients. If you are a strategic thinker with a passion for analytics and a strong background in affluent and wealth management, we want to hear from you. Join our team and play a key role in shaping the future of our analytics capabilities in this exciting and dynamic industry.

RESPONSIBILITIES

• Design, execute and optimize campaigns that deliver on business objectives and ensure reach into target audience, and continued nurture and qualification of leads.
• Perform deep dive data analytics to drive end-to-end campaign effectiveness and overall financial performance KPI’s
• Collaborate with insight team to Provide end-to-end support from Analytics to Campaign / Fulfilment Leads extraction and execution.
• Be the internal consultant to business for strategic decisioning requiring data analytics by participating in various forums / squads for exchange of ideas / business priorities / presenting self-initiated product deep dives in these discussions.
• Lead recurring meeting cadence with key onshore stakeholders to ensure timely and on-target execution of campaigns.
• Proactively supports transformational initiatives & innovative analytical thinking & solutions that results into improved business performance.
• Lead, mentor, and develop a team of analytics professionals, fostering a culture of excellence and continuous improvement.
• Identify talent development needs and implement training programs to enhance team capabilities.
• Establish clear and well documented business processes, establish checking & mitigation mechanism to ensure proper implementation.
• Ensure adherence to bank's legal & compliance requirements.

Qualification

• Minimum 6+ years working experience in data analytics or business intelligence units, preferably in financial industry.
• Proficient with tools such as Dataiku and Programming languages like SAS/SQL, Python, Hadoop
• Mar-tech campaign and analytic tools such as PEGA-RTIM, and ACM, AA.
• Strong understanding of business domain, its strategic direction, functional goals, and the required technical & functional expertise
• Solid analytical/logical mindset and attention to detail 
• Team-oriented with a strong sense of ownership and accountability 
• Inquisitive, enthusiastic and a self-starter
• Highly organized with exceptional attention to detail and excellent follow-through 
• Highly effective communicator with excellent interpersonal skills 
• Excellent relationship building and senior stakeholder management skills. 
• Able to operate effectively in a complex matrix driven environment.
• University Degree or equivalent, preferably in computer science, engineering or analytical discipline, e.g. mathematics, statistics, IT, economics, finance, accounting.

Role Specific Technical Competencies

• SAS    
• Campaign Management    
• ACM    
• RTIM