Director of Sales & Marketing

Hyatt Centric Victoria Harbour Hong Kong is an abiding big family thronged with fueled enthusiasts! Care is at the heart of our business; we care for people so they can be their best!

Position Overview

Hyatt Centric Victoria Harbour Hong Kong is seeking a dynamic, innovative, and visionary Director of Sales & Marketing to lead our commercial strategy. As a key member of the hotel's leadership committee, you will be responsible for developing and executing a comprehensive commercial plan to drive total hotel revenue, including rooms, food & beverage, and events.

The ideal candidate is a strategic leader who embodies the Hyatt Centric brand ethos of local exploration and authentic experiences. You will be the primary brand guardian, ensuring all sales and marketing initiatives tell a compelling story that connects our guests to the vibrant heart of North Point and drives our market leadership.

Core Responsibilities & Key Accountabilities

1. Strategic Leadership & Revenue Management

• Develop, execute, and refine the annual hotel Revenue Plan, Marketing & Communications Plan, and departmental budget, ensuring alignment with the hotel's strategic objectives.
• Lead the hotel's total revenue management strategy, working closely with the Revenue Manager to optimize pricing, distribution, and inventory for all market segments.
• Utilize data analytics, market intelligence, and competitor analysis to make informed, data-driven decisions and identify new revenue opportunities.
• Provide accurate and timely forecasting for rooms, F&B, and events, presenting regular performance updates to the General Manager and hotel ownership.

2. Sales Leadership & Business Development

• Lead, mentor, and inspire the Sales team to achieve and exceed revenue targets across all segments (Corporate, Leisure, MICE, Government, etc.).
• Establish and manage key client accounts, cultivate strategic business partnerships, and personally drive high-value sales opportunities.
• Direct the hotel's presence at key trade shows, industry events, and sales missions to represent the brand and secure new business.
• Rigorously monitor sales activities, conversion rates, and pipeline development, providing coaching and implementing corrective action plans as needed.

3. Integrated Marketing & Brand Stewardship

• Act as the hotel's lead brand champion, ensuring all marketing efforts and guest-facing communications are consistent with the Hyatt Centric brand promise and visual identity.
• Oversee the development and execution of a comprehensive, multi-channel marketing strategy encompassing digital, social media, PR, and traditional channels.
• Drive the hotel's digital-first approach by working with Hyatt Hub Digital Marketing team, directing strategies for SEO/SEM, content marketing, social media engagement, influencer collaborations, and CRM/email marketing.
• Manage all public relations and communications efforts, fostering strong media relationships and proactively pitching compelling stories to enhance the hotel's public profile.
• Direct the production of all marketing collateral, ensuring high-quality design and adherence to brand standards.

4. Team Leadership & Development

• Foster a collaborative, high-performance, and results-driven culture within the Sales & Marketing team.
• Set clear performance objectives (KPIs), provide regular feedback and coaching, and conduct annual performance reviews.
• Identify training needs and create development plans to nurture talent and support career growth within the team and the broader Hyatt organization.
• Champion a culture of creativity and continuous improvement, empowering the team to innovate and challenge the status quo.

Qualifications & Experience

• Bachelor’s degree in Sales, Marketing, Hospitality Management, or a related business field. A Master's degree is a plus.
• Minimum of 10 years of progressive experience in hotel sales and marketing, with at least 5 years in a senior leadership role (e.g., Director or Assistant Director).
• Proven track record of success within a 5-star, lifestyle-branded hotel environment is highly desirable.
• In-depth knowledge of the Hong Kong hospitality market, including established relationships with key corporate clients, travel trade partners, and MICE organizers.
• Demonstrable experience in strategic planning, revenue management, and budget creation and management.
• Proficiency with hotel systems, including PMS, Sales & Catering systems (e.g., Envision), and CRM platforms.

Skills & Competencies

• Inspirational Leadership: Ability to motivate, mentor, and develop a diverse team to achieve exceptional results.
• Strategic & Commercial Acumen: Strong business sense with a proven ability to analyze market trends, create effective strategies, and drive profitability.
• Digital Proficiency: Expertise in modern digital marketing, social media platforms, and data analytics tools.
• Exceptional Communication & Interpersonal Skills: Outstanding ability to communicate, present, and build relationships with customers, employees, and third parties, reflecting highly on the hotel, the brand, and the company.
• Problem-Solving & Adaptability: Resourceful and resilient, with the ability to navigate complex challenges and thrive in a fast-paced environment.
• Language Proficiency: Excellent command of both written and spoken English. Fluency in Cantonese and Mandarin is highly preferred.