Manager, Business Product Development & Portfolio Management

Reporting to Senior Manager / Section Head, Product Development & Portfolio Management to identify business opportunities and coordinate with channels to grow SME CASA & lending business and assist to formulate and launch effective marketing campaigns to deliver business targets.

Main Responsibilities:  

• Execute effective business development strategies and marketing plans to achieve bank’s business objectives
• Formulate marketing strategies to grow SME CASA, lending business and associated fee income
• Assist in creative development and implement marketing campaigns including ATL, BTL promotions, social media marketing and PR event to acquire new customers, increase product penetration and cross-selling to strengthen customers’ banking and transacting capabilities
• Work closely with all internal departments to obtain their support for smooth program launch
• Assess and incorporate latest regulatory and compliance requirement in execution
• Proactively analyze competitors’ business and marketing activities to understand market trend
• Monitor campaign response and prepare the program result tracking
• Plan and manage marketing budget and provide regular updates
• Assist to conduct regular sales performance review
   

Incumbent Requirements:

• Degree holder or above in Business Administration, Marketing or related disciplines with minimum 5-8 years of experience in business banking, exposure to branch operation is preferable
• Knowledge in overall banking products, operation & process flow, marketing activities, segment management and management skill
• Good communication & interpersonal skill, analytical and track record of effective marketing campaigns is an advantage
• Strong leadership and people management skills
• Able to work under pressure and tight schedule 
• Good command of both written and spoken English and Chinese. Putonghua is preferable.