JOB SUMMARY
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Design and implement digital marketing initiatives to achieve business objective & goals
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Work closely with various internal parties and external agencies to formulate campaign strategies
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Ensure processes comply with regulatory requirements and compliance standards
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Oversee various digital marketing campaigns and channels, including advertising performance tracking, couversion and user behavior tracking
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Carry on ad hoc projects as required
DUTIES & RESPONSIBILITIES
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Contribute to achieve business targets of card spending, customer engagement and awareness through credit cards related features, value propositions, promotions and projects
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Develop, implement and evaluate promotion programs, system enhancement and business plans for set goals and business performances
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Innovative and commercialize new usage propositions and initiative to drive up adoption and usage with external retail partners
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Be an active team member, proactively engage internal and external stakeholders to ensure smooth program implementation, as well as to deliver efficient and accurate execution and uplift customer experience
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Manage program budget planning, payment and reconciliation, Monitor program performance, report and evaluate program result
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Participate in formulation, coordination and implementation of acquisitionstrategies and programs to grow the profitability of credit cards' Plan
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Define strategies for product optimization, customer experience and sales promotions, execute and coordinating with both internal and external departments
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Conduct market analysis in understanding customer behaviors and provide recommendations for follow-up actions
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Manage and work closely with different sales channels to ensure progression to the assigned business targets
REQUIREMENTS
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Bachelor’s degree or above, preferably major in Marketing, Business Finance or relevant disciplines
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Proficiency in spoken and written English and Chinese (Putonghua and Cantonese)
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Minimum 3 years working experience gained in banking/finance sector or advertising agency. Experience in advertising and promotional campaigns.Preferably with Banking credit card online acquiring business
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Proficient in MS Office
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Self-motivated with good interpersonal and communication skills
