Marketing Executive

Responsibilities

• Assist in planning and implementation that align with company’s goals via 360 marketing activities to reach our target luxurious customer groups.
• Plan and implement comprehensive marketing campaigns, including advertising, PR and instore event, eg. Mega branding event, instore PR event, customers’ workshop, collaboration activities & event with trade partners & malls, etc.
• Collaborate with vendors, agencies and other stakeholders to ensure seamless campaign execution.
• Regular update on the new launch/product repush tracking with actionable recommendations.
• Conduct market research, monitor competitor’s activities and industry trends to support strategic decision-making.
• Initiate and manage content for social media platforms, including Facebook, Instagram, YouTube and Xiaohongshu小紅書 etc for lead generation of new customers for O2O as well as to foster brand awareness.
• Oversee organic and paid for the assigned social media advertising campaigns across platforms, ensuring effective targeting, creative development and drive conversion to e-shop or physical shops/counters.
• Leverage CRM campaigns to identify customer segments for retention, reactivation and growth of customer lifetime value with marketing efforts.
• Work with trade partners and malls to explore opportunities for joint promotion to acquire new customers and maximize brand exposure.
• Monitor stock of launching items, promotion materials and GWP to ensure the promotion campaign on-track.
• Execute the practical skills of photo/video shooting & retouching for digital materials, eg. EDM, MMS, POP etc
• Provide marketing insights and analysis reports to Top Management review.
• Willing to take ad-hoc project

Requirements

• Bachelor’s degree in marketing, digital marketing, PR communication or business-related discipline
• At least 3-4 years relevant experience in luxury retail beauty, luxury retail marketing, marketing creative
• With advertising agency background are preferable.
• Can-Do attitude, Self-motivated, Approachable, Friendly character, detail-minded and well organized
• Good business sense & numerical sense
• Strong skills in digital marketing, social media, content creation
• Passion for excellence, willing to take up challenges, creative and a good team player
• Excellent command of written & spoken English, Cantonese and Mandarin
• Proficiency in MS Word, Excel, PowerPoint & Chinese Word Processing
• With photo/video shooting skills for online platform yet not a must
• Knowledge in Photoshop or photo edit will be an advantage