Manager, Customer Engagement and Event

GCB 5

We are currently seeking a high calibre professional to join our team as a Manager, Customer Engagement and Event.

In this role you will:

• Plan and deliver end-to-end customer engagement and event programmes and acquisition campaigns aligned to commercial growth targets, including strategy, budgeting, timelines, audience selection, risk/controls, execution, and post-event/campaign performance reporting
• Design and execute personalised HNW engagements with clear pre-event targeting and post-event follow-up journeys to improve conversion, share of wallet, and relationship depth
• Drive branch- and initiative-led activations (including wellness and lifestyle engagement) to increase branch visits and customer touchpoints, while providing on-site event delivery support and vendor/venue/production management
• Build an annual/quarterly engagement calendar aligned to segment and proposition priorities
• Manage agencies and suppliers (venue, vendor, production house), including briefs, run-of-show, logistics, and on-site operations
• Ensure all activities meet internal governance, brand standards, and applicable regulatory and risk requirements

To be successful you will need:

• Proven experience in customer engagement, events, sponsorship/activations, or experiential marketing in banking/financial services (HNW exposure preferred)
• Strong programme/project management capability with cross-team coordination and disciplined follow-through
• Commercial mindset: able to link engagement activity to pipeline outcomes and measurable performance metrics
• Vendor management and on-site event delivery experience (production, venue, logistics, run-of-show)
• Strong stakeholder management, communication, and problem-solving under time pressure
• Familiarity with governance, controls, and reputational risk considerations in a regulated environmen

HSBCLife2026

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Issued by The Hongkong and Shanghai Banking Corporation Limited.

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