Retail Banking Product Manager, Unsecured Lending

Job No.: 499921
Employment Type: Full time
Departments: Personal Digital Banking Product Department
Job Functions: Strategic Planning, Project Management, Marketing

Responsibilities:

• Launch marketing campaigns to promote Personal Loan products for customer acquisition and retention
• Work closely with internal and external stakeholders on advertising and promotions, including media planning, campaign effectiveness tracking, marketing budget control, etc
• Formulate segmentation strategies based on customer analytics to deepen penetration into existing customer base and optimize cross-selling opportunities
• Conduct market research and competitors’ analysis to understand customer needs and market dynamics; propose and implement initiatives to uplift market competitiveness and loan brand image
• Liaise with business partners to expand customer acquisition network; work on new projects or initiatives to uplift business performance
• Ensure compliance with external regulatory requirements and internal policies

Requirements:

• Degree holder of Marketing, Business Administration, Economics, Finance or related disciplines
• At least 4 years’ relevant experience in banking or marketing industry, solid experience on marketing and/or retail lending business is preferred
• Possess strong business mindset and analytical skills
• Possess strong interpersonal skills

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course. For details, please click here.