Deputy Manager to SM, Marketing (Credit Card Business)

Industrial and Commercial Bank of China (Asia) Limited

JOB SUMMARY

  • Design and implement digital marketing initiatives to achieve business objective & goals
  • Work closely with various internal parties and external agencies to formulate campaign strategies
  • Ensure processes comply with regulatory requirements and compliance standards
  • Oversee various digital marketing campaigns and channels, including advertising performance tracking, couversion and user behavior tracking
  • Carry on ad hoc projects as required

DUTIES & RESPONSIBILITIES

  • Contribute to achieve business targets of card spending, customer engagement and awareness through credit cards related features, value propositions, promotions and projects
  • Develop, implement and evaluate promotion programs, system enhancement and business plans for set goals and business performances
  • Innovative and commercialize new usage propositions and initiative to drive up adoption and usage with external retail partners
  • Be an active team member, proactively engage internal and external stakeholders to ensure smooth program implementation, as well as to deliver efficient and accurate execution and uplift customer experience
  • Manage program budget planning, payment and reconciliation, Monitor program performance, report and evaluate program result
  • Participate in formulation, coordination and implementation of acquisitionstrategies and programs to grow the profitability of credit cards' Plan
  • Define strategies for product optimization, customer experience and sales promotions, execute and coordinating with both internal and external departments
  • Conduct market analysis in understanding customer behaviors and provide recommendations for follow-up actions
  • Manage and work closely with different sales channels to ensure progression to the assigned business targets

REQUIREMENTS

  • Bachelor’s degree or above, preferably major in Marketing, Business Finance or relevant disciplines
  • Proficiency in spoken and written English and Chinese (Putonghua and Cantonese)
  • Minimum 3 years working experience gained in banking/finance sector or advertising agency. Experience in advertising and promotional campaigns.Preferably with Banking credit card online acquiring business
  • Proficient in MS Office
  • Self-motivated with good interpersonal and communication skills

更多工作資料
薪酬 薪金面議
工種
  • 銀行 ‧ 金融服務 - 零售銀行服務
  • 銀行 ‧ 金融服務 - 風險管理
  • 銀行 ‧ 金融服務 - 一般 · 其他
工作地點
  • 紅磡
僱用形式
  • 全職
教育程度
  • 學士

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