VP, Digital Distribution Manager, Digital, Customer Banking Group

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

Key Responsibilities

• Develop and implement comprehensive data driven digital strategies and campaigns aligned with overall business objectives.
• Develop effective digital strategies to drive New to Bank/ New to Product retail products (Deposit/ Investment/ Insurance) growth for different customer groups/ segments via different online channels.
• Individual contributor, supported by digital management office and work closely with key stakeholders to contribute digital acquisition for new banking customers.
• Conduct market/portfolio analysis and eCommerce/ Online Shop study for acquisition and growth product campaigns.
• Oversee the end-to-end execution of digital campaigns, including channel optimization and performance tracking.
• Conduct in-depth analysis of campaign performance data to identify opportunities for improvement and inform future strategies.
• Managing overall execution of SEO & Customer data platform (CDP)
• Continuously monitor industry trends and competitor activities to identify new digital marketing best practices and innovative approaches.
• Report on campaign performance and provide recommendations to senior leadership.

Requirements

• Bachelor's degree, background in Data Science or digital marketing is preferred.
• A minimum of 8 years' experience, ideally has worked for e-commence, banking/ financial institution with involvement or a good understanding of banking products.
• Proficient in data analysis, project management, direct marketing with good commercial sense
• Hands-on experience in digital acquisition dashboard & control tower design for driving the business.
• Proficient in developing and executing digital marketing strategies & roadmaps across multiple channels, including SEO is preferred
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
• Strong project management and problem-solving skills, with the ability to multitask and prioritize effectively
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights

立即申請

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.