Manager, Marketing & Communications, Private Banking Department

RESPONSIBILITIES

• Contribute to shaping annual marketing strategies and budgets in line with the company’s mission and objective.
• Drive marketing initiatives, meticulously monitoring results, costs, and ROI.
• Collaborate closely with Client Relationship, Business Development, and Advisory teams to design diverse sales promotion programs.
• Partner with ICBC’s global Private Banking network’s head and regional offices to organize events that enhance cross-border interactions.
• Safeguard the esteemed brand identity and craft compelling narratives for both internal and external communications.
• Identify and cultivate meaningful partnerships and value-added services. Stay abreast of competitors’ activities and prevailing market trends.

GOALS

• Generate leads through various touchpoints
• Cultivate deeper client relationships.
• Create cross-selling opportunities.
• Enhance and optimize the Private Banking‘s brand image
• Ensure all materials and activities adhere to legal, compliance, and risk control requirement. Lead generation though multiple touch points.

REQUIREMENTS

• Bachelor’s degree or above, preferably major in Marketing, Business Administration, Economics and Finance, Communications, Journalism, Arts or related fields.
• Minimum 8 years working experience in customer-focused marketing and promotions, Preferably with exposure to CRM and loyalty programs.
• Proficient in MS Office
• Self-motivated with good interpersonal and communication skills
• Proficiency in spoken and written English and Chinese (Putonghua and Cantonese)