Manager, Marketing - Segment Management and Marketing (Job ID: 4525)

Position Summary

Assist Team Head, Marketing in developing effective marketing programmes to facilitate Personal Banking Divison departments to achieve customer growth, sales volume growth and customer engagement.  He/she provides marketing support to Team Head including events.

He/she is also required to provide editorial support to ensure readability in PBD’s public-facing materials.

Responsibilities

• Help ensure that bank materials are accurate, attractive, and easily comprehensible
• Seek to initiate new, more efficient editorial working patterns
• Serve marketing-related editorial queries from across the bank
• Assist in ad-hoc projects as required

Requirements

• University graduate, preferably major in Marketing/Business Administration or relevant discipline; OR
• Preferably over 5 years’ working experience gained in banking/finance sector or advertising agency
  • Solid experience in marketing, advertising & promotion, and event management
  • Sound knowledge in bank products and services
  • Effective project management and time management
  • Good marketing sense, creative, analytical, and able to work independently
  • Strong interpersonal skills and a good team player
  • Excellent command of both spoken and written English.  Proficiency in Chinese will be an advantage
  • Proficiency in MS Office applications including Excel