Acquisition Lead, Asia

The Acquisition Lead, Asia is responsible for driving internal and external lead generation by identifying opportunities, closing capability gaps, and optimizing performance. They work closely with local and regional Distribution teams to understand and meet the specific needs of each market. They will ensure that leads are allocated effectively and in appropriate context, thereby driving utilization by Manulife’s salesforce.

In collaboration with the Propositions and Engagement Leads, the incumbent will create effective sales funnels that leverage Manulife’s technical capabilities, digital properties, and partners. While most of their mandate is focused on the Buy and Sell journeys, some aspects intersect with the Engage and Service episodes.

Position Responsibilities:

• Drive sales through an effective channel mix for internal and external lead sources
• Ensure effective allocation with contextual information available through existing nurturing mechanisms and close capability gaps
• Ensure Customer Portfolio Management processes support business objectives

Individual Accountabilities

• Guide market teams in leveraging available lead sources and optimizing channel mix based on maturity and scale of each business. [Buy/Sell]
• Work with Product Owners and the Engagement Lead to drive utilization of targeting mechanisms within Manulife’s digital properties. [Buy/Engage/Sell]
• Drive leads utilization by identifying relevant contextual information to be shared with distributors. [Buy/Engage/Service/Claim/Sell]
• Identify capability gaps throughout the lead-management process and align to strategic programs for resolution.
• Leverage local Customer Portfolio Management programs for lead management and ensure they are aligned with business objectives.

Key Shared Accountabilities

• Partner with the Engagement Lead, Asia to ensure leads run through consistent nurturing and qualification process regardless of source and meet quality requirements. [Buy/Sell]
• Collaborate with regional and local distribution team to ensure effective allocation, utilization, and conversion of leads. [Buy/Sell]
• Collaborate with the Engagement and Proposition Leads to ensure the integration of lead funnels, engagement mechanisms, and proposition engines. [Buy/Engage/Service/Claim/Sell]

Required Qualifications:

• Proven ability to work both independently and collaboratively across departments in multiple markets, with an entrepreneurial team spirit.
• Ability to work with a multi-disciplinary team comprising of distributers, product managers, and marketers.
• Experience in marketing, distribution, or digital solutions in the insurance industry
• Commercial acumen and an analytical approach to identifying and evaluating opportunities.
• Compelling communication skills: Expresses ideas and shares information clearly and concisely, modifies approach as necessary and conveys compelling messages and builds (rational/emotional) connection with others. Strong Powerpoint and pitch presentation skills. Comfortable communicating with Executives at the most senior levels within the organization.
• Influence & Persuasiveness: Moves others towards a position (point of view), with or without authority, by setting expectations, and communicating expertise and a compelling rationale with an enterprise-wide mindset.
• Knowing the Business: Stays current on Manulife's strategy, key priorities, capabilities, and resources; appropriately translates knowledge of the industry, customer and business into new approaches and solutions.
• Adaptable: Effectively adapts and supports integrated change to achieve desired results; champions an environment that motivates and inspires necessary action with confidence during times of change
• Solution Focused: Owns problems through to resolution, makes timely decisions applies analytic/systematic reasoning to positively impact team results, organizational performance, and the customer experience.

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see