Job No.: 499344
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Business Development, Strategic Planning, Project Management, FinTech
Responsibilities:
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Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition/ cross-selling / up-selling/ usage stimulation
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Provide campaign execution supports driving for segment/ product direction & strategies
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Incorporate and implement propensity / predictive models into marketing campaigns to maximize customer response
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Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation
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Produce analytics reports for both regular and campaign specific needs
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Take part in analytical model development to achieve business objectives
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Identify and coordinate special projects and initiatives
Requirements:
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Degree holder with major in quantitative, numerical science or related disciplines
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At least 3 years relevant working experience, preferably in financial service industry with proven track record and exposure in database marketing, database development, report tracking and automation
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Possess proven competence in SAS Programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups
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A mature self-starter with strong drive, motivation, good business sense, remarkable problem solving skills, and good interpersonal, negotiation and project management skills
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Excellent communication and presentation skills with good command of English and Chinese in both spoken and written including Putonghua