Job No.: 499311
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Strategic Planning, Information Technology, Project Management, FinTech
Responsibilities:
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Drive customer-centric model in Personal Banking Business by leading customer journey / experience design across all customer segments, products and service channels
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Advocate journey thinking and embrace digital first mindset to use data and technology to help business delivery across customer interactions and touchpoints, and to ensure quality and consistent customer experience
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Plan and execute quantitative and qualitative research using a variety of methods; continuously improve research methodologies and processes to enhance the quality and impact of user insights
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Manage and conduct research for different banking projects, usability testing, prototype evaluation, concept validation, exploratory research, in-depth interviews and focus group moderation
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Analyze user research data and synthesize insights to identify opportunities for product improvement and innovation
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Document research findings in comprehensive and compelling reports, highlighting key insights, themes, and recommendations
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Leverage user data, customer voice, insights and market information to help identify, prioritize and direct the implementation of different customer experience initiatives for driving sustainable customer engagement and business growth
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Work closely with product and design teams to translate user insights into actionable design decisions and product roadmaps
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Stay up-to-date with industry trends, best practices, testing tools and emerging technologies in user research, usability, and product design
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Formulate User Interface design standards using Design Thinking for Mobile App and Web to meet different business needs, and support product development through visual aids production
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Design and maintain reusable component libraries, including interactive design, responsive design and visual design, etc. in accordance with human-centric design techniques and industry best practices
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Undertake different phases of UI design in App / Web during the customer journeys including storyboards, wireframes, mockups, prototypes, visual and graphic designs, illustrations, etc. where applicable
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Ensure UI design principles and consistency between different digital platforms
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Provide support to ad hoc projects/tasks as assigned
Requirements:
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Degree or above with major in Psychology, Business Administration, UXUI, Multimedia, Human-Computer Interaction, Design or related disciplines
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More than 10 years of relevant experience in banking industry, including at least 5 years' experience in customer research, digital experience, new initiative development, UI design
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Expertise in a wide range of user research methodologies, with proven track record of transforming user insights into actionable product recommendations and design decisions
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Proficiency with a wide range of user research tools and software (Figma / Sketch / Adobe XD is a must), with solid experience to facilitate in-depth interview and focus group
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Strong facilitation, interpersonal, organizing and management skills
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Exceptional quantitative and qualitative data analysis, synthesis, and visualization skills with the ability to plan and execute user research studies
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Excellent written and verbal communication skills, with the ability to craft comprehensive and compelling research reports
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Ability to work collaboratively and build strong relationships with cross-functional teams
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Passion for understanding user needs and improving customer experiences
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Proficient in both written and spoken English and Chinese (Cantonese and Mandarin)
Candidate with less experience will be consider as Customer Experience Manager or Assistant Customer Experience Manager