Digital Analytics and MarTech Product Manager

Digital Banking

Recognised in the industry with the 'Best Mobile Banking Service Award' in The Asian Banker Hong Kong Awards 2022 and the 'Outstanding Digital Banking Service' in the Capital Outstanding eCommerce Awards 2021/22, Hang Seng Bank's acclaimed mobile app and creative digital capabilities continue to innovate and provide trusted banking, investment and wealth management services, taking care of individual's financial needs anytime, anywhere. 

Join our Digital Banking Team and be part of the accelerating WPB transformation within today's digital financial services ecosystem. Together, we champion innovative, seamless, convenient and best-in-class personalised user experience for over half of Hong Kong's adult population. 

We are currently seeking a high caliber candidate to join our team as Digital Analytics and MarTech Product Manager.

Principle Responsibilities

The role is responsible for data enablement and analytics in digital channels, and onboard digital data and marketing technology (MarTech) solutions to enrich digital data, analytics, optimisation and targeting capabilities.

• As the subject matter expert on tag management, digital data and analytics & MarTech platforms across all digital projects, in collaboration with digital product teams, data architects, IT and risk & compliance
• Manage MarTech capabilities onboarding and enhancements projects in digital platforms
• Manage digital projects’ analytics requirements via requirement gather & analysis, and develop tagging & data layer specifications for IT to implement tagging in digital journeys for data collection of digital behaviour and transactions
• Supervise test team to complete UAT on front-end digital data enablement.
• Develop analytics dashboards for digital product teams in analysing customer behaviour & digital performance against respective project KPIs, such as traffic, funnel conversions, digital sales, etc.
• Build & maintain knowledge hub of digital analytics and MarTech solutions for digital teams

Requirements

• A relevant degree, preferably in e-Commerce, Computer Science, Information Systems, Data Science & Engineering or related disciplines.
• Minimum 5 years’ experience in digital analytics and data enablement
• Experienced in data layer & data structure design and development
• Hands on experience to translate data into easy-to-understand reports with digital analytics & data visualisation tools, such as Google Analytics, Adobe Analytics, Tableau, Google Looker, etc.
• Working knowledge of below marketing technology software is preferred
• A/B testing, optimisation & personalisation tools (e.g. Optimizely, Adobe Target
• Tag management (e.g. Tealium, Google Tag Manager, Adobe Tag Manager
• Customer Data Platform (e.g. Tealium AudienceStream, Lytics)
• Understanding of Agile delivery principles and practices
• Basic knowledge on SQL/HTML/CSS
• Attention to details, persistent and patient with great sense of ownership
• Be open-minded and team player with good communication, interpersonal, problem-solving skills
• Maintains a positive, solution-oriented mindset under stress
• Proficiency in both English and Chinese
• Great sense of ownership and servicing mindset