Deputy Manager to SM, Marketing (Credit Card Business)

JOB SUMMARY

• Design and implement digital marketing initiatives to achieve business objective & goals
• Work closely with various internal parties and external agencies to formulate campaign strategies
• Ensure processes comply with regulatory requirements and compliance standards
• Oversee various digital marketing campaigns and channels, including advertising performance tracking, couversion and user behavior tracking
• Carry on ad hoc projects as required

DUTIES & RESPONSIBILITIES

• Contribute to achieve business targets of card spending, customer engagement and awareness through credit cards related features, value propositions, promotions and projects
• Develop, implement and evaluate promotion programs, system enhancement and business plans for set goals and business performances
• Innovative and commercialize new usage propositions and initiative to drive up adoption and usage with external retail partners
• Be an active team member, proactively engage internal and external stakeholders to ensure smooth program implementation, as well as to deliver efficient and accurate execution and uplift customer experience
• Manage program budget planning, payment and reconciliation, Monitor program performance, report and evaluate program result
• Participate in formulation, coordination and implementation of acquisitionstrategies and programs to grow the profitability of credit cards' Plan
• Define strategies for product optimization, customer experience and sales promotions, execute and coordinating with both internal and external departments
• Conduct market analysis in understanding customer behaviors and provide recommendations for follow-up actions
• Manage and work closely with different sales channels to ensure progression to the assigned business targets

REQUIREMENTS

• Bachelor’s degree or above, preferably major in Marketing, Business Finance or relevant disciplines
• Proficiency in spoken and written English and Chinese (Putonghua and Cantonese)
• Minimum 3 years working experience gained in banking/finance sector or advertising agency. Experience in advertising and promotional campaigns.Preferably with Banking credit card online acquiring business
• Proficient in MS Office
• Self-motivated with good interpersonal and communication skills