Deputy) Customer Analytics & Data Science Manager (Campaign)

Bank of China (Hong Kong) Limited

Job No.: 499231
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Business Development, Strategic Planning, Product Development & Management

Responsibilities:

  • Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition/ cross-selling / up-selling/ usage stimulation
  • Provide campaign execution supports driving for segment/ product direction & strategies
  • Incorporate and implement propensity / predictive models into marketing campaigns to maximize customer response
  • Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation
  • Produce analytics reports for both regular and campaign specific needs
  • Take part in analytical model development to achieve business objectives
  • Identify and coordinate special projects and initiatives

Requirements:

  • Degree holder with major in quantitative, numerical science or related disciplines
  • At least 3 years relevant working experience, preferably in financial service industry with proven track record and exposure in database marketing, database development, report tracking and automation
  • Possess proven competence in SAS Programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups
  • A mature self-starter with strong drive, motivation, good business sense, remarkable problem solving skills, and good interpersonal, negotiation and project management skills
  • Excellent communication and presentation skills with good command of English and Chinese in both spoken and written including Putonghua
  • Applicants with less experience may be considered as Deputy Customer Analytics & Data Science Manager
更多工作資料
薪酬 薪金面議
工種
  • 銀行 ‧ 金融服務 - 一般 · 其他
工作地點
  • 中環
僱用形式
  • 全職
教育程度
  • 學士

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